Forum Posts

rajia rimi
Jun 19, 2022
In Welcome to the Forum
Amazon Prime Day is the rocky start to the back-to-school shopping season - this year more than ever. But the most important trend is that Prime Day is no longer limited to Amazon. It is Industry Email List permeating the entire retail industry, with increased interest in shopping across multiple marketing channels. Including Google search. My Industry Email List colleagues and I looked at some of the biggest trends influencing back-to-school search marketing, from Prime Day and its halo effect to new Google ad formats and targeting capabilities. Here are some results of the impact of Prime Dayi the Google search channel, what they mean for the coming weeks and other major trends to capitalize on this Industry Email List back to school and beyond. 1. Prime Day sparked great interest in Google searches It's no surprise that Prime Day hype has hit a new Industry Email List high this year, and Google Trends proves it. Google Trend scores are relative to each other, meaning that a 100 - which occurred during Prime Day week of this year - represents the peak popularity Industry Email List vof a search term over a given period. . Relatively speaking, searches for “Prime Day deals” on Google were 26% less popular in 2018. We also analyzed Google Shopping impressions from several hundred retailers in June and July 2019 and compared them year over year to better understand the Industry Email List impact of Prime Day on Google search interest. In the two weeks leading up to Prime Day (July 1-14, 2019 and July 2-15, 2018), we saw a 58% growth in Google Shopping mobile impressions. For context, this growth was exactly the same in June year over year. The inflection point came on Prime Day, which Industry Email List lasted 48 hours this year and 36 hours last year. Google Shopping mobile impressions increased by 80% on the
Prime Day Halo Effect and 6 More Industry Email List content media
0
0
2

rajia rimi

More actions